Brand your business and build awareness of your programs to the consumer as they live out their digital lives online.
Display ads (or banner ads) are like billboards on websites and mobile apps. As your potential customer spends time online, the idea is to get your message in front of them as frequently as possible and later drive a search when they\'re ready to learn more!
Reach the exact prospective customer you're looking for, no matter the device.
Your campaigns are optimized 2-3 times each week vs. the industry standard of 2-3 times per month, yielding 2-3 times the engagement.
You can see how often your ads are shown to your target audience, clicked on, and how often they drive someone to your site at a later date.
Display campaigns tie the rest of your marketing efforts together and communicate your message.
of visitors to your website aren't ready to buy just yet - Google
Geo-fence technology enables you to capture audiences through custom targeting shapes around businesses, street and highway boundaries, municipalities, etc. It\'s a reliable way to target mobile users in your business\'s proximity with pinpoint accuracy.
- Creative granular targets via custom shapes & sizes
- Retarget customers who visit or commute through any geo-fenced location
- Track off-line or \"last mile\" conversions to measure your campaign\'s effectiveness
- Measure lift in foot traffic at your location by comparing patterns of both consumers who saw your ad and those who didn\'t
How It Works
First you\'ll identify physical locations where you know your target audience will be. This could be direct competitor locations or just locations you share a customer with. We\'ll create custom boundaries (the fence) around each location, plus draw one around your business location as a \"conversion zone.\" Mobile devices that are captured in those fences will be served ads for up to 30 days, and tracked to see if they cross into your conversion zone. In addition, geo-fencing technology can be used to build an \"event fence\" to build an audience from attendees at an event. For example a convention, sporting event or festival. This audience can then be targeted for future ad campaigns.