iTOOLco Appoints Industry Veteran as Regional Sales Manager Covering the Midwest

KNOXVILLE, TN. (July 28, 2015) – iTOOLco, a leading developer of products that increase safety, save time, lower worker effort, and improve results for hard-working tradespeople and the contractors who employ them, is pleased to announce the appointment of Joel Lee as its new Regional Sales Manager supporting customers in the Midwest region. As part of the dynamic iTOOLco sales team, Lee joins the company with more than 17 years of experience in electrical contracting and sales.

Joel Lee from iTool CoIn his new role, Lee will focus on growing iTOOLco’s expanding relationships with distributors and contractors across the Midwest. He will also partner with distributors to provide proper training and use of iTOOLco’s innovative product line. The company’s distributors in the Midwest will be better served with Lee in this new position.

“As we’ve experienced remarkable growth opportunities in the Midwest region, we knew we needed to bring on additional resources,” said Michael Jordan, Vice President at iTOOLco. “We could not have scripted a better work-life background for our new sales manager. Joel’s experience and talents were the perfect match and his track record for success is outstanding. I know he will be a tremendous asset to our customers on many levels.”

Lee began his career nearly two decades ago as an apprentice electrician with IBEW Local Union 479 in Beaumont, TX, and quickly became foreman leading a large team and managing multiple complex projects. Most recently, Lee was Branch Manager/Outside Sales at an electrical supply company in Dallas, TX, where he led sales efforts in addition to managing day-to-day operations.

Rounding out his sales and leadership experience, he also spent time working in various industry roles such as Group Manager, Branch Manager, Counter Supervisor, Gear Specialist and and Field Representative.

Lee and his family are based out of Dallas, TX. He will work with manufacturer representatives, distributors, and contractors from the Gulf of Mexico to the 49th parallel. His territory will include Texas, Oklahoma, Arkansas, Louisiana, Missouri, Kansas, Nebraska, Iowa, North Dakota, South Dakota, and Minnesota.

iTool Co

About iTOOLco
Invented by Electricians for Electricians. For many years, iTOOLco, formerly Innovative Tool, has improved the work lives of professional electrical tradesmen through our innovative products. Our primary focus is developing products that increase safety, save time, lower worker effort, and improve results for hard-working contractors and the tradespeople they employ. iTOOLco’s ingenious tooling delivers “measurable advantages” and brings innovation to your job site. Visit

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